User Experience For Content Management Systems (CMS)
I’ve seen a lot of bad CMSs. Systems that take multiple steps and six different screens to publish and categorize a page. In-page editing that looks completely different once it’s published. And my...
View ArticleTone versus Voice
When developing a brand’s identity (which should take into account both written and visual communication), it’s important to establish the brand’s voice and tone. What’s the difference between voice...
View ArticleWhat Exactly IS User Experience Design?
It’s something many folks in my profession struggle with—explaining to other people exactly what we do. When people I don’t really know (like my father’s poker buddy, my tailor, the lady making polite...
View ArticleGood UX Design is Not a Buffet of Choices
A recent frustration I’ve been feeling can be summed up very nicely by a quote from UX designer Leisa Reichelt—“Don’t design for everyone. It’s impossible. All you end up doing is designing something...
View ArticleDriving Enterprise User Adoption – the Band-Aid Approach
“If you build it, he will come.” This mantra may have worked for “Field of Dreams,” but it doesn’t cut if for new or redesigned enterprise-level applications. User adoption, like all change really, is...
View ArticleThe User Experience IS Your Brand
I was going to take the leap today and cancel my landline (insert your “old-fashioned” joke here). But when I went to [insert communication provider’s] website, I was led down a rabbit hole of bad user...
View ArticleA Mobile-First Approach (aka, Death to the Separate Mobile Site)
Over the course of the last four years, I’ve worked on many “mini-mobile” websites—that is to say, a client tasks us with picking a half-dozen “important” pages from the full website and building them...
View ArticleDelighting the User
I have a weird obsession with elevator buttons. Some are just really fun to press! I’ve started making a mental catalog of why I find such giddy delight in such a mundane task—the weight of the button,...
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